CTV Report

CTV Report

Viewers Spend $290 a Year on Products They See While Watching TV

By Frankie Karrer
May 16, 2025

Viewers Spend $290 a Year on Products They See While Watching TV

CTV Report

68% of Marketers Say Connected TV Is a Must-Buy for 2025

By Frankie Karrer
May 1, 2025

68% of Marketers Say Connected TV Is a Must-Buy for 2025

CTV Report

27% of Advertisers Are Increasing Their TV and Streaming Ad Budgets

By Frankie Karrer
April 25, 2025

27% of Advertisers Are Increasing Their TV and Streaming Ad Budgets

CTV Report

Over 90% of CTV Ad Spend Is Now Transacted Programmatically

By Frankie Karrer
April 17, 2025

Over 90% of CTV Ad Spend Is Now Transacted Programmatically

CTV Report

27% of Viewers Plan To Try Out a New Streamer in the Next Six Months

By Frankie Karrer
April 11, 2025

27% of Viewers Plan To Try Out a New Streamer in the Next Six Months

CTV Report

80% of People Would Rather Watch Streaming Than Scroll on Social

By Frankie Karrer
March 28, 2025

80% of People Would Rather Watch Streaming Than Scroll on Social

CTV Report

58% of Media Agency Professionals Are Boosting Their Investment in CTV

By Frankie Karrer
March 21, 2025

58% of Media Agency Professionals Are Boosting Their Investment in CTV

CTV Report

Netflix Outspends Streaming Competitors on Content

By Frankie Karrer
March 14, 2025

Netflix Outspends Streaming Competitors on Content
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